Types of Amazon Sellers: A Complete Guide for Agencies and Marketers
- Infodatapark
- 1 day ago
- 5 min read
Amazon is the world’s largest online marketplace, hosting millions of sellers from every corner of the globe. Whether you’re an Amazon agency seeking new clients or a B2B marketer looking to tap into this lucrative space, understanding the types of Amazon sellers is crucial. Knowing who sells on Amazon—and how they operate—can help you better segment your outreach, tailor your services, and grow your pipeline.
In this blog, we break down the main categories of Amazon sellers and explain how leveraging an accurate Amazon sellers list or Amazon sellers email list can boost your business development efforts.
9 Types of Amazon Sellers and How to Target Them for B2B Success
1. Individual Sellers vs. Professional Sellers
Amazon offers two primary selling plans: Individual and Professional. These are not business types but plan structures.
Individual Sellers
Typically casual sellers.
Often people selling used or occasional items.
Pay $0.99 per sale.
No monthly subscription fee.
Limited access to tools and reports.
Professional Sellers
Businesses or power sellers.
Pay a monthly fee (currently $39.99 in the US).
Get access to bulk listing tools, advertising, APIs, and analytics.
Appear more trustworthy to buyers.
For agencies and SaaS providers, professional sellers are your target audience. They are more likely to require account management, advertising support, and other services.
If you're using an Amazon sellers database, make sure it's filtered to include only professional accounts for best results.
2. Private Label Sellers
Private label sellers are the entrepreneurs building brands on Amazon. They source generic products, rebrand them, and sell under their own label.
Characteristics:
Control over branding, packaging, and pricing.
Typically source products from China or India.
Use Fulfilled by Amazon (FBA) to store and ship products.
Run ads and optimize listings to scale sales.
Opportunities for agencies:
These sellers are highly motivated to grow.
Need help with branding, PPC, SEO, influencer marketing, and more.
Ideal prospects for Amazon agencies, especially those offering end-to-end solutions.
Tip: A high-quality Amazon sellers email list should identify private label brands and give insights such as brand name, category, and contact info.
3. Wholesale Sellers
Wholesale sellers buy products in bulk from brands or distributors and resell them on Amazon.
Characteristics:
Don’t create new listings—sell on existing ones.
Compete on price and speed.
Tend to deal with high volumes and lower margins.
Require inventory management and repricing tools.
Opportunities for agencies:
May need help with Buy Box strategy.
Repricing automation and multi-channel integration.
Ideal for B2B partnerships and SaaS tools.
When pulling data from an Amazon sellers database, look for sellers with diverse ASINs and high turnover—these are often wholesalers.
4. Retail Arbitrage and Online Arbitrage Sellers
These sellers purchase discounted items from retail stores or online marketplaces and resell them at a profit on Amazon.
Retail Arbitrage (RA):
Source products physically in stores like Walmart, Target, or TJ Maxx.
Online Arbitrage (OA):
Source products online and flip them on Amazon.
Characteristics:
High variability in inventory.
Lower entry barrier.
Often solo sellers or small teams.
Opportunities:
These sellers need tools for profit calculation, alerts, inventory tracking.
They may not always invest in long-term services, but high-volume RAs and OAs are potential clients for inventory or FBA support tools.
Note: Arbitrage sellers often fly under the radar. If you're targeting them, use a refined Amazon sellers list with sourcing behavior data.
5. Dropshipping Sellers
Dropshippers sell products without holding inventory. When a customer places an order, the seller forwards it to a third party (manufacturer or wholesaler) who ships directly to the customer.
Characteristics:
Low overhead but also low control.
Often list thousands of SKUs.
Risk of long delivery times and poor customer experience.
Opportunities for agencies:
These sellers need help with product research, competitive analysis, and automation tools.
Not all dropshippers are low-quality; some are serious players with unique catalogs.
Many Amazon agencies avoid dropshippers due to compliance issues. But legitimate, policy-abiding dropshippers can be profitable clients for automation and listing services.
6. Handmade Sellers
Handmade sellers are similar to those on Etsy. They offer handcrafted or custom products such as jewelry, art, and home décor.
Characteristics:
Niche audience.
Unique, low-volume inventory.
Often passionate creators.
Opportunities:
These sellers need help with brand positioning, lifestyle photography, and reaching niche buyers.
They may be interested in growth coaching or custom storefronts.
Your Amazon sellers database should allow filtering by category or product type to target handmade sellers effectively.
7. Vendor Central vs. Seller Central
Amazon also classifies sellers by platform type:
Seller Central: Used by all the types mentioned above. Sellers manage their own listings and pricing.
Vendor Central: Invitation-only. Amazon buys products wholesale and sells them directly.
Vendor Central Sellers:
Typically established brands and manufacturers.
Less control over pricing.
Often work with distributors.
Opportunities:
These businesses often need help navigating Amazon’s rigid supply chain and analytics dashboards.
They’re also great targets for premium consulting and advertising services.
If you’re looking to pitch high-ticket services, a segmented Amazon sellers email list including Vendor Central contacts is essential.
8. Amazon FBA vs. FBM Sellers
FBA = Fulfilled by Amazon
FBM = Fulfilled by Merchant
FBA Sellers:
Store inventory in Amazon warehouses.
Amazon handles shipping, returns, and customer service.
Have better chances at winning the Buy Box.
FBM Sellers:
Handle their own storage, shipping, and support.
Often used for oversized, fragile, or low-margin products.
Opportunities for agencies:
FBA sellers often need logistics consulting, inventory planning, and restock forecasting tools.
FBM sellers may require support with shipping automation and warehouse integration.
When building an outreach list, an Amazon sellers database with FBA/FBM filters helps you personalize your pitch effectively.
9. Enterprise and Aggregator Sellers
These are the big players on Amazon:
Aggregators: Companies that buy and scale successful Amazon brands (e.g., Thrasio, Perch).
Enterprise Sellers: Large DTC brands like Nike, Samsung, or established private labels doing 7–8 figures in annual sales.
Opportunities:
Aggregators need constant support—listing optimization, PPC management, marketplace expansion.
Enterprise brands may outsource marketing, warehousing, and tech.
Agencies aiming to break into high-value accounts should use a refined Amazon sellers list with revenue brackets, team size, and decision-maker contacts.
How to Use an Amazon Sellers List to Find the Right Prospects
Now that you understand the types of Amazon sellers, the next step is targeting the right ones for your business.
Here’s how a premium Amazon sellers email list can help:
Targeted Outreach: Filter by category, fulfillment type, geography, monthly revenue, or store rating.
Direct Contacts: Reach founders, marketing heads, and decision-makers directly.
Faster Conversions: Tailor your pitch to the seller’s type (e.g., PPC services for private label brands, inventory solutions for wholesalers).
Lead Segmentation: Use buyer intent signals and seller behavior to segment your email campaigns.
When you buy a verified Amazon sellers database, make sure it includes:
Store name and link
Seller type (private label, wholesale, etc.)
Contact name and email
Product category
Location
Revenue bracket
Fulfillment model (FBA/FBM)
Final Thoughts
Whether you're an Amazon agency, a SaaS provider, or a B2B service vendor, understanding the types of Amazon sellers is key to crafting targeted, high-converting outreach campaigns. Each seller type has distinct needs and challenges—knowing them helps you offer the right solution at the right time.
With a quality Amazon sellers list from Infodatapark, you can reach decision-makers faster, boost your conversion rate, and scale your client acquisition efficiently.
Need a customized Amazon sellers email list?
Contact us today at Infodatapark and let’s help you connect with the right sellers to grow your business.
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